INDUSTRY
Understand your audience beyond the stadium — across markets, behaviors, and commercial value.
Fan intelligence · Sponsorship fit · Global expansion
Industry
From sponsorship to international expansion — turn fan intelligence into revenue.
The Challenge
Sports teams know who sits in the stadium but not who follows them digitally. Fan bases span 172 countries, yet insights stop at the stadium gate. Sponsorship deals are negotiated on reach estimates, not audience overlap. The teams that win off the pitch are the ones that understand their entire audience — not just the 50,000 in the stands.
How Rascasse Helps
Understand not just who your fans are — but where to grow, which brands fit, and how to monetize.
Understand where your fans are — and where to grow. Identify high-potential international markets with real demand signals.
Go beyond "fans." Understand interests, behaviors, and commercial value — not just demographics. Know what your audience actually cares about.
Find brands that actually match your audience — based on real audience overlap, not assumptions.
See It In Action
Audience distribution across 170+ countries — with affinity, brand fit, and growth signals.
Audience Understanding
Understand interests, lifestyles, and commercial behavior — not just demographics. See what drives your audience beyond matchday.
Sponsorship Intelligence
Find brands with real audience overlap — not assumptions. Overlap scores, affinity data, and commercial relevance in one view.
| Brand | Overlap | Affinity | Fit |
|---|---|---|---|
| ADAdidas | 89% | 4.2x | 98% |
| TMT-Mobile | 76% | 3.1x | 84% |
| SMSamsung | 72% | 2.8x | 79% |
| RVRevolut | 68% | 2.6x | 74% |
Use Cases
Find brands that truly match your audience. Quantify overlap and affinity to build compelling, data-backed pitches.
Identify markets with real fan demand. Map concentrations across 172 countries and prioritize high-growth regions.
Understand your audience beyond matchday. Interests, media habits, and lifestyle clusters that inform engagement and activation strategy.
Turn fan intelligence into revenue. From merchandise to media rights — use audience data to unlock new commercial opportunities.
Key Services for Sports
Find and activate high-fit brand partners. Data-backed partnership valuations that close deals.
Expand into markets with proven demand. Map fan concentrations to guide commercial strategy.
Understand your audience in depth. Interests, behaviors, and commercial potential across all markets.
Case Study
A European football league used Rascasse to map the audience profiles of all its member clubs. By quantifying fan-brand overlap across 200+ categories, the league identified 312 potential brand partners with high audience fit — unlocked through audience intelligence, not traditional sales. In the first season, 28 partnerships were closed for a combined deal value of EUR 4.2M. Not based on guesswork — but on real audience overlap and demand.