PRODUCT
Sponsorship Intelligence for Strategic Decisions.
Know which partnerships deliver real audience impact — and which don’t.
The Challenge
The industry standard is still "logo visibility seconds" — how many seconds was your brand visible during a broadcast. Agencies deliver thick reports full of estimated TV viewership, media value equivalency, and recall surveys conducted weeks after the event.
But seeing a logo doesn't mean anything. Did it change behavior? Did it create new brand associations? Did it bring new audiences? A logo flashing on a LED board for 8 seconds tells you nothing about whether your EUR 5M sponsorship actually moved the needle.
SponsorshipOps measures what actually matters: Did your sponsorship change how people behave?
The Difference
Two fundamentally different approaches to measuring sponsorship value.
How It Works
Define the properties you sponsor — teams, events, leagues, artists. Set up the portfolio you want to measure and compare.
Continuous tracking of how your brand’s audience, search volume, and perception shift in response to sponsorship activity. Across 172 countries.
Compare ROI across sponsorship properties. Double down on what drives real behavior change. Cut what doesn’t move the needle.
What This Looks Like
A Premier League club delivers 3.2x more brand search lift than a comparable Bundesliga sponsorship for the same brand.
Evaluate sponsorships by behavioral impact, not exposure metrics.
Shift 20% of Bundesliga budget to pilot a music festival activation with higher audience overlap.
Renegotiate terms with underperforming properties. Double down on Champions League visibility.
Key Benefits
Understand not just where your logo appears — but whether it actually changes audience behavior.
We don't count logo seconds. We measure whether people actually started searching for your brand. Real intent signals, not estimated eyeballs.
See which sponsorships deliver real audience growth and which are underperforming. All in one dashboard. Portfolio-level clarity for portfolio-level decisions.
Hard behavioral data, not "estimated media value." Numbers your CFO will actually believe. Search lift, audience growth, brand affinity — all measurable.
Use Cases
"Is our Champions League sponsorship actually working?"
See the real search lift and audience behavior change — not estimated impressions. Measure before, during, and after every sponsorship activation.
"Where should we increase or cut sponsorship spend?"
Compare ROI across all properties and reallocate to what works. See which sponsorships drive real behavior change and which are deadweight.
"What's our sponsorship actually worth?"
Walk into renewal negotiations with behavioral impact data. Know exactly what the partnership delivers — and what it doesn't.
"Should we sponsor this event?"
Predict potential impact based on audience overlap and historical patterns. Make data-driven sponsorship decisions before signing the contract.