The Challenge
You're buying media based on demographics and reach. But a podcast with 500K listeners where 60% match your audience beats a TV spot with 5M viewers where 3% care. Traditional media plans allocate budget to broad categories — "digital", "TV", "print" — without knowing which specific channels your audience actually uses. The result: wasted budget on channels your audience ignores, and missed opportunities on channels they love. Buying reach without resonance doesn't just waste budget — it limits growth.
How It Works
The Media Channel Finder and Discovery presets turn audience intelligence into actionable channel recommendations.
Media Channel Finder surfaces the channels your audience actually uses. Not broad categories — specific shows, podcasts, creators, and publications ranked by affinity.
Pre-built discovery presets for quick decisions. "Best podcasts for luxury auto buyers in Germany" — answered in seconds, not weeks.
Focus budget on channels your audience actually engages with. Recommendations ranked by affinity, overlap, and cost-efficiency — so every euro goes where it drives impact.
See It In Action
Real audience affinity data across podcasts, TV, YouTube, magazines, and more.
Media Channel Finder
See which specific podcasts, TV shows, YouTube channels, and publications your audience over-indexes on — ranked by affinity and ready for your media plan.
| Channel | Affinity | Type | Reach |
|---|---|---|---|
|
LP
Lanz & Precht Podcast |
4.2x | Podcast | 1.8M |
|
WN
WELT Nachrichtensender YouTube |
3.8x | YouTube | 2.4M |
|
DS
Der Spiegel Magazine |
3.1x | Magazine | 5.6M |
|
TT
Tatort TV Show |
2.9x | TV | 8.1M |
|
OM
OMR Podcast |
2.7x | Podcast | 1.2M |
Channel Prioritization
Pre-built presets deliver ranked channel recommendations in seconds. No complex queries. No waiting for research teams.
| Channel | Affinity | Overlap | Type |
|---|---|---|---|
|
SK
Sky Sport TV / Streaming |
5.1x | 72% | TV |
|
RK
Rasenfunk Podcast |
4.6x | 68% | Podcast |
|
KI
Kicker Magazine / Digital |
3.9x | 61% | Magazine |
|
DA
DAZN Streaming |
3.4x | 55% | Streaming |
Why It Matters
Understand not just where you can reach people — but where your budget actually drives impact.
Not "invest in podcasts" — which podcast. Not "buy TV" — which show. Channel recommendations at the level of specificity that actually informs a media buy.
Pre-built discovery presets answer common media planning questions in seconds. No waiting for research decks. Quick decisions backed by real audience data.
Every channel recommendation is ranked by audience affinity, overlap percentage, and cost-efficiency — so you know exactly where your budget delivers the most impact.
Use Cases
Identify high-affinity shows before investing. Avoid low-engagement placements that drain budget without reaching the right listeners.
Validate real audience relevance before booking. Reduce wasted reach by shifting from demographics to affinity-based TV planning.
Select creators based on audience fit, not follower count. Increase campaign impact by partnering with voices your audience already trusts.
Find media channels outside your category where your audience unexpectedly over-indexes. Lower cost, less competition, higher engagement — because the audience is already there.