The Challenge
Broadcasters and publishers monetize attention — but audience descriptions are still based on panels, surveys, and basic demographics. Streaming platforms and digital competitors offer granular targeting. Traditional media needs to prove audience value with the same precision — or lose ad revenue to platforms that can.
How Rascasse Helps
Prove, understand, and defend your audience — with precision that matches digital competitors.
Prove your audience's value to advertisers — with data, not estimates.
Granular audience profiles — psychographics, brand affinities, purchasing power — that justify premium ad rates and win media budgets.
Understand what your audience actually wants to watch, read, or listen to
— before you commission or acquire content. Reduce risk, increase relevance, and align programming with real audience demand.
See how your audience compares to streaming competitors
— and where you still win. Map audience overlaps, identify unique strengths, and build a defensible positioning against digital platforms.
What You See
Use Cases
Prove your audience's unique value to advertisers — psychographics, purchasing power, brand affinities that justify premium rates. Turn audience depth into higher CPMs.
Understand audience demand signals before investing in new content — reduce risk, increase relevance. Know what your viewers want before you greenlight it.
Identify which segments are at risk of switching to competitors — and what content keeps them loyal. Retain high-value audiences before they churn to streaming.
Evaluate audience potential in new markets before licensing or launching content internationally. Understand local demand patterns and competitive landscapes before you invest.
Key Services for Media
Audience share monitoring across media brands. Real-time, census-level tracking of who is gaining and losing viewers.
Side-by-side audience comparison with streaming competitors. Understand where linear TV wins and where it loses.
Audience-based content and scheduling optimization. Match programming to viewer demand, not just historical habit.
Case Study
A European broadcaster provided advertisers with Rascasse audience profiles showing unique psychographic attributes of their viewer base — purchase intent, lifestyle affinities, and brand alignment data that panel reports couldn't deliver. The sales team used these profiles to justify premium CPMs for key advertising slots. Within the first year, the broadcaster secured EUR 2.1M in incremental ad revenue from advertisers who had previously allocated budget to digital platforms. The first premium deal closed within 3 months.